In a world of endless content and distractions, how can you get people to pay attention to your learning? While content is king, interactivity reigns supreme. Don’t make the mistake of just creating areas for your audience to click. Interactivity is more than that. Effective interactive elements enhance information, improve the user experience, or introduce novelty. In combining valuable content with interactivity keep these 3 things in mind:
1. What does the learner absolutely need to know?
- Place that front and center. Then make supplemental information available if the learner wants to know more. Today, people want to quickly find what they need. Don’t lose them in the weeds of non-essential information before they even make it to what is essential.
2. Users want to be in control…so why restrict them?
- Freeing navigation promotes exploration. Exploration increases retention and attention rates. Put more thought into creating navigation that encourages discovery and promotes curiosity.
3. Enhance the experience through simplicity or novelty.
- Is the way you present information so easy and valuable that it doesn’t make sense to skip? Do you offer a unique experience to your learners? Get creative with how learners interact with your content and the results of those interactions.
Look at this Interactive Job Aid. How does this compare to other job aids you have seen?